Happy Dog Adult NaturCroq Beef, 4 kg is a complete premium dry food from the German brand Happy Dog for adult dogs of all breeds with normal energy needs. The flavour is beef and rice, with whole grains and herbs. It has 22% protein, 9% fat and 352 kcal per 100 g, with no soy, colourings or preservatives. NaturCroq is Happy Dog's basic range, cheaper than Supreme.
What it is and who makes it
Happy Dog is made by the German company Interquell in Bavaria. The NaturCroq range is designed for healthy adult dogs with normal activity and costs noticeably less than Supreme and Sensible. The medium-sized kibble suits dogs of different breeds.
Ingredients and analysis
Meat products (12%, of which 70% beef), whole wheat, whole corn, wheat flour, whole barley, rice flour (7%), corn flour, poultry fat, beef fat, poultry meal, fish meal, haemoglobin, hydrolysed liver, beet pulp, apple pulp (0.8%), yeast, malt sprouts, salt and dried herbs (green oats, sunflower, cress, parsley — 0.3%).
| Parameter | Value |
|---|---|
| Protein | 22% |
| Fat | 9% |
| Fibre | 3% |
| Ash | 5.5% |
| Calcium / phosphorus | 1.15% / 0.8% |
| Energy | 352 kcal per 100 g |
Pros
- Low price. German-made food affordable for everyday feeding.
- Moderate fat. 9% suits dogs with normal activity and those prone to weight gain.
- All breeds. One food for small and large dogs.
- No soy or colourings. No artificial colours or preservatives.
- Vitamins and minerals. Vitamins A, D3, E, B group, biotin, zinc and selenium are added.
Cons and what to keep in mind
- Not much meat. Meat products are 12%, 70% of which is beef — about 8% of the recipe.
- Grain-based. Wheat, corn and barley; not for dogs sensitive to wheat.
- Not single-protein. Besides beef there's poultry, fish meal and haemoglobin — not an option for chicken allergy.
- Not for active dogs. Working and sporting dogs need a higher-energy food.
NaturCroq or Supreme
NaturCroq is a budget option for healthy dogs without special needs. If a dog has itching, soft stools or reacts to chicken, choose Supreme Sensible foods with one or two rare proteins, such as Happy Dog Ireland with salmon and rabbit. To understand labels, see how to read pet food ingredients.
How much to feed and switching
Check the amount in the table on the bag by your dog's weight and activity, split it into 2 meals and adjust by body condition. Introduce the new food over 7–10 days, gradually mixing it with the old one. More in how much to feed a dog a day and how to switch your pet to a new food.
Who it suits
Healthy adult dogs of any breed with normal activity and no food allergies, and owners who need an affordable German food for every day. Other options are in dry dog food.
Verdict
Happy Dog NaturCroq Beef is an honest budget food: moderate fat, vitamins, no soy or colourings, and suitable for all breeds. It doesn't contain much meat and is grain-based, so allergy-prone and active dogs are better served by other ranges.
How to tell the food suits your dog
After 3–4 weeks on a new food, assess your dog. Good signs: a shiny coat without dandruff, firm stools once or twice a day, stable weight and a good appetite. Warning signs: itching, red ears and paws, soft stools, frequent burping or vomiting. If they appear, go back to the previous food and discuss the diet with a vet — your dog may need a different protein source or a wheat-free food.
Frequently Asked Questions
How much beef is in NaturCroq Beef?
Meat products are 12%, 70% of which is beef — about 8% of the recipe.
Does it contain chicken?
Yes, it contains poultry fat and poultry meal.
Is it suitable for small breeds?
Yes, NaturCroq Adult is made for dogs of all breeds.
Is it grain-free?
No, it contains wheat, corn, barley and rice.
Can puppies eat it?
No, it's for adult dogs.
How is NaturCroq different from Supreme?
NaturCroq is the basic affordable range; Supreme foods have more meat and specialised recipes.
