Happy Dog Profi-Line Basic 23/9.5, 20 kg is a complete premium dry food from the German brand Happy Dog for adult dogs with normal energy needs. The numbers in the name are the protein (23%) and fat (9.5%) content. The manufacturer promises high digestibility and good taste, and the balance of protein, fat and carbohydrate is meant to support metabolism and optimal weight. The large bag suits kennels and multi-dog households.
What "normal energy needs" means
This usually describes dogs that walk 1–2 hours a day and don't do sport or work. They don't need a high-fat, high-protein food, as surplus calories are quickly stored. The 23/9.5 food is designed for exactly these dogs, with moderate fat and 3700 kcal/kg. For comparison, foods for active and working dogs often contain 26–30% protein and 16–20% fat. Food classes and types are covered in dog food classes: how to choose.
Ingredients
Wheat, wheat flour, poultry protein (dried, partially hydrolysed), maize, meat meal, poultry fat, fish meal, sugar-free beet pulp, apple pulp, salt. Per kilogram it adds vitamins A (10,250 IU), D3 (1,000 IU), E (45 mg), B vitamins and biotin, plus iron, copper, zinc, manganese, iodine and selenium. The antioxidants are tocopherol extracts from natural vegetable oils.
Key specs
| Parameter | Value |
|---|---|
| For | adult dogs with normal activity |
| Protein / fat | 23% / 9.5% |
| Fibre / ash | 3% / 6.5% |
| Calcium / phosphorus | 1.3% / 0.95% |
| Omega-6 / omega-3 | 1.8% / 0.2% |
| Energy | 3700 kcal/kg |
| Pack | 20 kg |
Pros
- Moderate fat. 9.5% means less risk of weight gain.
- A short, clear recipe. Ten ingredients and a full analysis.
- Partially hydrolysed poultry protein. Easier to digest.
- Natural antioxidants. Tocopherols instead of synthetic preservatives.
- Economical. A 20 kg bag gives a good price per kilogram.
- German quality. Happy Dog is a long-established brand.
Cons
- Grain comes first. Wheat and wheat flour form the base.
- Unspecified "meat meal". The meat source isn't named.
- Little omega-3. 0.2% isn't much for problem skin and coat.
- Not for sensitive dogs. Unsuitable for dogs that react to wheat or poultry.
- Needs proper storage. One dog takes several months to finish 20 kg.
How to feed and store it
Choose the daily portion from the table on the bag based on your dog's weight and split it into 2 meals. Keep an eye on body condition: ribs should be easy to feel but not visible. If the weight goes up, reduce the portion; more in how much food to give a dog per day. Keep the bag closed — better still, pour the food into an airtight container and store it somewhere cool and dry; tips in how to store dry pet food.
When this food is a sensible choice
Basic 23/9.5 is a simple, no-frills everyday food: it suits healthy dogs without allergies when consistent quality and price matter. If your dog needs a wheat-free diet or a different protein, look at Happy Dog NaturCroq with beef and rice or Happy Dog Medium Adult. For dogs prone to weight gain, see excess weight in cats and dogs.
Who it suits
Adult dogs with normal activity and no food allergies or digestive problems, kennels and multi-dog households. More foods are in the dry dog food section.
Verdict
Happy Dog Profi-Line Basic 23/9.5 is an economical German food for calm adult dogs with moderate protein and fat, a short ingredient list and natural antioxidants. The downsides are a lot of wheat, unspecified meat meal and little omega-3, so dogs with allergies or problem skin are better off with another food.
FAQ
What do the numbers 23/9.5 mean?
The protein (23%) and fat (9.5%) content of the food.
How many calories does it have?
3700 kcal per kilogram.
Does it contain wheat?
Yes, wheat and wheat flour are the first ingredients.
Is it suitable for puppies?
No, it's for adult dogs.
Is it suitable for active dogs?
Sporting and working dogs are better off with a food higher in protein and fat.
How many times a day should I feed?
Adult dogs are usually fed twice a day.
How should a 20 kg bag be stored?
Closed or in an airtight container, somewhere cool and dry.
