Croci GILL'S white coat shampoo, 200 ml is a shampoo for white dogs. According to the description, besides cleaning it enhances the coat colour, makes it soft and silky, gives it a groomed look and a fresh scent, and makes brushing and grooming easier. Ingredients: deionised water, sodium laureth sulfate, cocamidopropyl betaine, cocamide DEA, polyquaternium-10, guar hydroxypropyltrimonium chloride, optical brightener, wheat protein, preservative, fragrance. Apply to a wet coat with gentle massaging movements and rinse with warm water.
What the manufacturer claims
The Italian brand Croci makes GILL'S shampoos for specific colours and breeds: for white coats, for golden coats and for Maltese dogs. The white coat shampoo should clean and visually enhance whiteness.
Key specifications
| Parameter | Value |
|---|---|
| Type | white coat shampoo |
| For | white dogs |
| Cleansing base | sodium laureth sulfate, cocamidopropyl betaine, cocamide DEA |
| Conditioning agents | polyquaternium-10, guar hydroxypropyltrimonium chloride |
| For whiteness | optical brightener |
| Care ingredient | wheat protein |
| Preservative | not specified |
| Volume | 200 ml |
Pros
- For white coats. The optical brightener visually refreshes the white colour.
- Conditioning polymers. Make brushing easier.
- Wheat protein. It is in the formula.
- Compact size. Easy to try.
- Fresh scent. As claimed.
- A colour-specific range. There are versions for other coat colours.
Cons and what to watch
- Preservative not named. The list just says "preservative".
- No dilution or contact time. The directions only say "apply and rinse".
- Cocamide DEA and laureth sulfate. Not the mildest set for sensitive skin.
- Confusion about cats. The description mentions only dogs, the specs also list cats.
How an optical brightener works
An optical brightener absorbs ultraviolet light and re-emits it as a bluish glow. A yellowish tint on the coat is visually covered, and the white looks cleaner — the same way brighteners work in laundry detergent. The coat itself does not change, and the effect is most visible in daylight. Unlike blue pigment, as in Iv San Bernard Cristal Clean, a brightener does not leave a bluish tint if overused.
Where yellowing comes from
White coats yellow from dirt, saliva, tear stains and urine. The shampoo will refresh the overall colour, but stains under the eyes and around the mouth need separate care, and heavy tearing needs a vet.
How to wash
Wet the coat with warm water down to the skin. Apply the shampoo with gentle massaging movements, spreading it through the whole coat, especially the paws and belly where dirt collects most. Rinse thoroughly with warm water. If the coat is very dirty, apply the shampoo again. More in dog shampoo: how to choose and how to wash.
Brushing and grooming
Polyquaternium-10 and the guar derivative settle on the coat, reduce static and make brushing easier, so the white coat tangles less after washing. For long coats, a conditioner is still worth using.
For cats
The specs also list cats, but the description is addressed to dogs. If you wash a white cat, rinse especially well and watch the skin's reaction. On bathing, see how to bathe a cat.
If the skin is sensitive
Sodium laureth sulfate and cocamide DEA clean well but can dry the skin. If itching or dandruff appears after washing, wash less often and use a conditioner. Animals prone to irritation are better off with a milder shampoo.
Other GILL'S shampoos
For dogs with long white coats, the GILL'S shampoo for Maltese dogs may suit, and for softness and shine there is GILL'S Mink Oil.
Who it suits
The shampoo suits white dogs without skin problems — for regular washing and preparation for grooming. Allergy-prone pets are better off with a formula that names its preservative. Other options are in shampoos and conditioners and dog shampoo.
Verdict
Croci GILL'S for white coats is a shampoo with an optical brightener, conditioning polymers and wheat protein that visually refreshes white colour. The downsides are an unnamed preservative, no contact time and a cleansing base that is not the mildest.
FAQ
Does the shampoo whiten the coat?
Visually: the optical brightener makes the white brighter.
Will it remove tear stains?
No, they need separate care.
How long should it stay on the coat?
No time is given: apply, massage and rinse.
Is it suitable for cats?
The description is about dogs; use with caution on cats.
Do I need a conditioner?
For long coats, it is advisable.
Can I use it on coloured coats?
The shampoo is made for white coats.
Which preservative does it contain?
The listing does not specify.



